Slack Stock: Salesforce Acquisition Marks Major Coup Against Microsoft

In a bold move to counter Microsoft's growing presence in the cloud wars, Salesforce has acquired Slack, a popular work-chatting service, for $US27.7 billion ($37.6 billion). The deal marks a significant milestone in the 21-year history of Salesforce and cements its position as a major player in the industry.

According to Dan Ives, an analyst at Wedbush Securities, the acquisition is all about Microsoft. 'For Benioff, this is all about Microsoft,' he said. Microsoft has been posing a threat to Salesforce's main products, a line-up of tools that help companies manage their customer relationships, with its own thriving online suite of services, Office 365.

Slack filed a complaint in the European Union against Microsoft earlier this year, accusing the company of illegally bundling Teams into Office 365. This move has been seen as a way for Slack to gain an advantage over Microsoft and maintain its position in the market. The acquisition by Salesforce is expected to give the two companies a better shot at competing against industry powerhouse Microsoft.

Salesforce's flamboyant founder and CEO, Marc Benioff, believes the acquisition is a major coup. 'The cloud computing concept as the wave of the future' has become an industry standard that has turned into a gold mine for long-time software makers. Salesforce was one of the first to begin selling software as a subscription service that could be used on any internet-connected device.

The acquisition is significant not only because of its size but also because it marks a shift in strategy for Salesforce. The company has traditionally focused on providing customer relationship management (CRM) tools, but with this deal, it is expanding into the workplace collaboration space. This move is expected to give Salesforce a stronger presence in the market and provide customers with a more comprehensive range of services.

In conclusion, the acquisition of Slack by Salesforce marks a major coup against Microsoft and further solidifies Salesforce's position as a leader in the cloud wars. The deal is expected to have significant implications for the industry and will likely shape the future of workplace collaboration and customer relationship management.

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